At the end of 2013 we decided we wanted to create a brand for women that was quirky and cool, and a little tongue-in-cheek.

Being Sydney girls we were blessed growing up beachside and the city lights were never too far away… the perfect balance of crazy and zen.

Influenced by the spirit of ‘ride’ we created a label designed to empower the women who wear it. We collaborated with Australian artists and photographers and headed to Bali to manufacturer with the coolest peeps in the rag trade.

In fact, we take pride in the knowledge that our garments are produced within a 100% transparent supply chain so our customers know they are shopping ethically.

Baby likes to Ride is for the Rockers and the Rollers, the Surfers and the Skaters and the Movers and the Shakers.

We hope we’ve got you all covered…

Love Brooke & Frankie xo